Blog

The Internet, like so many things in life, is not free. The content we consume must be paid for and that usually means viewing advertisements.  But as our software and browsers become increasingly adept at blocking pop-ups and banner ads, advertisers have found themselves going native.  “Native advertising” refers to paid advertisements that are designed to look like a publisher’s own editorial content.  Native advertising is attractive to both the publishers and the advertisers.  Native ads frequently command a hefty premium over traditional ads (a boon to the publisher) and ...