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Antonia Neshev is a Bulgarian artist who moved to Colorado in the mid-1990s to become a wildlife instructor and T-shirt decorator. In the late 2000s she designed a T-shirt that depicted three wolves howling at the moon. The manufacturer sold the shirts through Amazon, which of course allows customers to post product reviews. Brian Govern, then a 32-year-old law student in New Jersey (it’s always a law student) was so moved by the shirt that he decided to post a review on the site.

“This item has wolves on it which makes it intrinsically sweet and worth 5 stars by itself, but once I tried it ...